About Us

George Rovira, President

George Rovira is a 30 year veteran in the restaurant and hospitality industry. George brings a proven record of overseeing the creation, development and strategy execution of large-scale restaurant operations. With extensive experience in building profitable organizations within highly competitive markets, George brings the ability to grow or revitalize restaurants quickly. He creates significant points of difference which establish an emotional connection for customers and the business. George has had the privilege to be involved in multiple successful concepts throughout the tenure of his career, including:

• The Olive Garden – received Darden’s highest achievement award
• El Torito – Increased regional sales by 23%
• Charley’s Steak House – Increased sales revenue by $4 million dollars annually
• Salt Island – Created, designed, and operated with sales revenue of $6.3 million dollars annually
• Bogard’s – Created, designed, and operated with year one sales exceeding $2.9 million dollars annually
• Cheeseburger in Paradise – Strategically revitalized and designed new, fast-casual concept for the company’s future growth
• Sterling’s Bistro – Created award-winning cuisine and lead the team to 60% incremental growth
• Steel House Tavern & Preacher Bar – Created concept, designed, and built greenfield operation that exceeded year 1 sales projections by 100%

George is a skilled trainer and leader who inspires the team to view the business through the eyes and desires from the customer’s viewpoint. George created 4 Course Consultants with a desire to provide business owners with a competitive edge in concept creation, branding, design, startups, culinary and coaching. His focus is ensuring that clients are the customers’ first choice for, employees’ top choice for employment, and shareholders’ first choice for investment.

David Simak, Vice President of Sales & Marketing

David has 24 years of experience in the disciplines of Sales & Marketing. Throughout his career, he has been responsible for creating and developing growth strategies for medium to large size corporations. David’s strength lies in his ability to identify growth opportunities and execute strategies required to bring them to commercialization. David understands the sales cycle and the importance of brand equity in the marketplace. With extensive experience in sales, competitive market analysis, new product development, program management, website generation, marketing and advertising, David has proven to be a valuable asset to organizations and customers they serve. He believes in a collaborative approach and a systematic process to achieve goals. David is results driven and believes in creating long-lasting relationships with his customers.